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While not marketed as an alternative to the traditional multiple listings service (MLS), MyHomeMatching.com is touted as a free tool to help real estate agents match prospective buyers with sellers.
Mark W. Lampe, founder and chief executive officer of the Arizona-based company, said he spent 2.5 years developing the site with one goal in mind — offering a free service for agents that puts listing agents in touch with the public. He said MyHomeMatching isn’t an alternative to a traditional MLS because the focus is different — an MLS boasts agent-to-agent …