It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items.
Last week, IHOP shook up social media by announcing that it would change its name to "IHOB", which, let's face it, doesn't scan as well as "IHOP". The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.
This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers.
For now, the IHOP name remains on the chain's 1,671 restaurants across the country, including local outlets in Brainerd, Hixson, Fort Oglethorpe, Cleveland and Dalton, Georgia. "B-hold! #IHOb", the company said in its tweet.
The belt-busting additions to the menu include Cowboy BBQ, which comes with onion rings, bacon and American cheese, and Jalapeno Kick, including sauteed jalapenos, serrano peppers, hickory-smoked bacon, pepper jack cheese and mayo.More news: Justify wins Belmont to become 13th Triple Crown champion
More news: Rafael Nadal vs Dominic Thiem, French Open 2018 men's final
More news: Trump Grants Clemency To Alice Johnson After Kim Kardashian Meeting
"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.
The collective food world has spoken, and they are not here for IHOb - but what about you? "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers".
"I give it a year", said another. The two were combined in 2007 under the Dine Brands Global name and make up more than 3,500 restaurants worldwide.
So, naturally, the store is now adding and the handful of new burgers to the menu.
One fan did support the measure if she gets coupons.
A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.