That made it hard to price the product much below $1,395, without slicing Apple's legendary profitability.
Apple's iPhone X is the company's latest top-of-the-range smartphone, and features facial recognition, an OLED display, and a high price tag.
This is according to a report by Fast Company, which stated senior Apple executives have acknowledged the smartphone is not selling well. It's also under pressure in China, where some consumers are shunning pricey iPhones and local rivals like Oppo and Vivo are grabbing market share.
It is estimated that third quarter unit sales will go down by up to 5 percent year-over-year. It's possible he got bored with Apple after years of writing analyst reports.More news: 'What is entertainment?' - Allardyce confident of staying as Everton manager
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Expectations were higher when Apple launched new phones late previous year. Of course, the price also plays a part and an edge at the bottom is cheaper. According to the analyst, 2018 would mark the beginning of the end for one of the iPhone's most unique features - 3D Touch. If something as trivial as 3D Touch increases costs in production but offers very little in terms of functionality, then it's only logical for Apple to have it removed.
Campling, in a research note to clients that was obtained by CNBC, wrote that "the iPhone X is dead". Still, he warned that the days of 15% annual iPhone growth are over. The reason? Kuo believes that Apple will be transitioning to a new type of display for its smartphones, and the new material set to be utilized would not be compatible with the feature. So if you using iPhone 6 or below models and want to play Augmented Reality games on Your iPhone, this will be a good time to upgrade.
Apple iPhone screens can now crack quite easily, even in the case of the latest iPhone X. During the shareholder meeting in February, the CEO downplayed one-time special dividends to deal with Apple's excess free cash flow and net cash issues, but committed to increase the annual dividend, adding the company would provide an update on its capital return program during the April call.