The data was gathered via a quiz app, "thisisyourdigitallife, ' developed by Aleksandr Kogan, then a psychology researcher with University of Cambridge, and his company Global Science Research (GSR) which pulled out Facebook users" data in 2014-2015.
Facebook saw its first-ever decline in users in the USA and Canada in the last quarter of 2017, but it got back on track in the first quarter of this year ー it reported 185 million users, up from 184 million last year. That added up to as many as 87 million people. Monthly active users were 2.20 billion as of 31 March, also a year-on-year increase of 13%. By tracking user activity, the company's marketing business can serve up relevant promotions and make sure Facebook remains free for its users.
BOTTOM LINE - On the eve of Facebook's annual F8 developer conference, the company and app makers are questioning their codependency. Facebook's user base and advertising revenue are still growing all over the world, with some of the fastest growth in the Asia-Pacific region.
It is spending to ensure users are not scared away by scandals.
Chief Financial Officer David Wehner told analysts on a call that expenses this year would grow between 50 percent and 60 percent, up from a prior range of 45 percent to 60 percent.More news: Labour Denies Claims Corbyn's Meeting With Jewish Groups Was 'Disappointing'
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For the quarter Facebook reported a 49% year-on-year increase in revenue at US$11.97 billion.
Net income attributable to Facebook shareholders rose in the first quarter to $4.99 billion, or $1.69 per share, from $3.06 billion, or $1.04 per share, a year earlier.
The company declined to provide some details sought by analysts. The breeder of Yorkshire terriers does about three-quarters of her advertising on Facebook and Instagram, which is owned by Facebook, and estimates that about 80 percent of her customers find and contact her business through Facebook.
He insisted that political advertising represented a very small, low, single-digit percentage of Facebook's advertising revenue, and said such campaigns would soon be made available for viewing in a searchable archive. It had initially authorised repurchases up to $6 billion. The Cambridge Analytica chaos broke shortly before the first quarter ended, so any serious losses might be more accurately reflected in Facebook's next quarterly report.
Facebook Chief Technology Officer Mike Schroeder faced a day of questioning from a panel of British lawmakers in London, where he apologized for the firm's failings over data protection and sometimes looked uncomfortable as he was unable or unwilling to answer all their questions.
"We're trying to make a different experience than what you might be able to get on YouTube or any of these other services by making it more about connecting with people in different ways", said Zuckerberg.