Still, Google is not planning on making money off the goo.gl links already out there, which means they'll still work, but no new ones could be created.
When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services.
Link shortening is something I literally do at least once a day and it's always goo.gl that I use. Thankfully, existing goo.gl links will continue to redirect to their destination page after the service ends next year, Google says. While you can use ow.ly just to shorten links and track essential data like with bit.ly, you can use the tool along with HootSuite's social media sharing services. Notably, Google's URL Shortener service was launched for its Toolbar and FeedBurner, both of which have been shut down. Keep in mind that although the goo.gl console will be shut down next year, any existing short link will remain in place instead of being transitioned to the Firebase console. All you had to do was to append.info to any goo.gl link to display click statistics for any link. Additionally, development projects that have not used the URL Shortener APIs before May 30, 2018, will not be able to create short links with the service.More news: LeBron James breaks Michael Jordan's record for the most consecutive double-figure games
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While this could be upsetting, it really isn't that big of a deal to the numerous other URL shorteners that are available. You can create new links with the Firebase console. He noted that the move has to do with the company's decision to refocus its efforts as it transitions to another service that will fill the void.
As for developers, Google recommends using FDL APIs to create new short links. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.