It all started on Wednesday when Ingraham mocked Hogg, 17, on Twitter for "whining" about being rejected from several colleges. She said he was "whining" about not getting into some colleges, including UCLA, despite his 4.1 GPA. Because the Parkland teens are not here to fuck around, Hogg swiftly tweeted a list of the top 12 advertisers of Ingraham's show, The Ingraham Angle - a list that included Rocket Mortgage, a product of Dan Gilbert's Detroit-headquartered Quicken Loans - calling on his almost 650,000 followers to demand the companies pull their support from the program. The online home goods store Wayfair, travel website TripAdvisor and Rachel Ray's dog food Nutrish all said they are removing their support from Ingraham.
Ingraham apologized Thursday via Twitter, noting that she was sorry "for any upset or hurt my tweet caused him or any of the fearless victims of Parkland".
Supporters of conservative TV host Laura Ingraham are calling for a boycott of advertisers who have dropped her show. "She's only apologizing after a third of her advertisers pulled out", Hogg said. "It's time to love thy neighbor, not mudsling at children", Hogg said on Twitter. He told followers, "If you want to help I would suggest contacting 3-4 of these companies", adding, "Let's do this".
Similarly, Hulu wrote on Twitter that "we'd like to confirm that we are no longer advertising on Laura Ingraham's show and we are monitoring all of our ad placements carefully".
Hogg told CNN in an interview on Friday that he doesn't plan to accept her apology. And former host Bill O'Reilly lost dozens of advertisers for his show after the New York Times reported that he and Fox News had agreed to a series of secret settlements over harassment allegations.More news: José Mourinho: I've done everything I can to help Paul Pogba improve
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Pressure from Hogg's 600,000 Twitter followers undoubtedly helped the companies come to their respective decisions.
It's not the first campaign to ask advertisers to abandon a Fox News host.
"The Ingraham Angle", which airs daily at 10 p.m.
In November, Fox's Sean Hannity stoked controversy by supporting Alabama Senate candidate Roy Moore despite reports of Moore's sexual advances toward teenage girls.
Nutrish, which is owned by Rachael Ray, said "The comments she has made are not consistent with how we feel people should be treated".