With Facebook continuing to take a public beating following revelations about its questionable data-protection practices, Apple CEO Tim Cook on Wednesday piled on the social media giant by insisting that his company has made a conscious decision not to treat customers as if they are a product.
The full interview with Cook, conducted by Kara Swisher and Chris Hayes following Apple's education event in Chicago this week, is set to air Friday on MSNBC. "We've elected not to do that", he said. "We've never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist", Cook said, adding that these profiles "can be abused against our democracy". According to The Verge, Cook said that Apple sees privacy as a "human right" and a "civil liberty".
"I think it's an invasion of privacy. I wouldn't be in this situation", he said.
Fast Company noted that while Cook has been vocal about Apple's refusal to engage in the data monetisation economy, Facebook is the most widely used app on the iPhone and reached an 80pc penetration among app users.More news: Patriots Met with Manziel on Tuesday
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Apple chief executive Tim Cook has hit back at critics who claim that the company is abandoning American workers in favor of foreign manufacturing operations. Though the social network's policies have changed in the time since, Cambridge Analytica was able to collect information on 50 million profiles, though only 270,000 people opted into the company's service. He compared the App Store to "the corner store". "I think the question is more, 'What is the right regulation?' rather than 'Yes or no, should we be regulated?'" "If that happened or if we raised the bar some ... we would have to look at it".
"I wouldn't be in the situation", he responded.
During a joint interview with MSNBC and Recode, Cook addressed a range of topics, including his thoughts on Amazon's search for a city to host its second headquarters.