In a media communication, Audi indicated that the sub-brand is planning to undergo a large business transformation over the next several months, increasing its operating and development budgets for new ventures that are just on the horizon.
The 2018 onslaught, which Audi CEO Rupert Stadler called "a year of transition", will include the redesigned A6 sedan and Q3 crossover, all-new Q8 SUV, E-Tron Quattro, and grand-touring E-Tron GT sedan just to name a few. The standard bearer Tesla Model X starts at $79,500.
Separately, Audi sales chief Bram Schot said the luxury carmaker is targeting a share of electric-car sales of between 30 and 35 percent of its overall deliveries by 2025 when it plans to offer about 20 electrified cars on sale.
According to Audi, the four-door sports auto will be "highly dynamic", previewing the future direction of the company's performance division. "Beforehand, in 2018 and 2019, the e-Tron and Mission E production models will be the first electric models of the two premium brands to be launched", the announcement read. Stadler said at the press conference: "We interpret sportiness very progressively with our fully electric E-Tron GT, and this is how we will take our high-performance brand Audi Sport into the future".More news: Mueller subpoenas Trump Organization, demands documents about Russian Federation
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Sketch of e-tron GT.
While Audi execs haven't given us much in the way of hard facts or specifications, we sincerely hope that the engineers will proudly uphold the Audi tradition of shoving the electric motors as far forward as is humanly possible.
The new e-tron crossover is therefore likely to be in direct competition with the upcoming all-electric version of the new Volvo XC40, and the slightly bigger BMW iX3 may also be in the Audi's sights. More than half of them will be fully electric; the others will be plug-in hybrids. Audi is working with Porsche on new vehicle architectures to accommodate new electric vehicles.