McDonald's chief diversity officer Wendy Lewis, explained that the stunt was to commemorate the extraordinary accomplishments of all women.
A spokesman later added 100 restaurants will have special "packaging, crew shirts and hats" to celebrate the occasion.
Many McDonald's customers thought it was a great way to celebrate and acknowledge women. Women's Day is celebrated on March 8. Naysayers made a decision to poke fun at the move, with one Twitter user suggesting that "Now that it was inverted to make a "W" for women, reversing it will make it an "M" for men". The "golden arches" logo was turned upside down at several locations across the United States. Franchisee owner Patricia Williams revealed that the iconic McDonald's emblem had been intentionally inverted in celebration of International Women's Day on Thursday, March 8th.More news: High wind warning in effect today
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The Warrensburg location is one of 100 locations in the US - and one of the few in mid-Missouri - to receive promotional items for the day. "McDonald's takes pride in diversity and proud to share the same today", McDonald's spokesperson Lauren Altmin said.
McDonald's has yet to comment on the Twitter backlash surrounding their PR move. "The film is aligned with this year's International Women's Day global theme, #PressforProgress", said Eshan Ponnadurai, director of brand and strategy at Uber Asia Pacific.
Others noted how McDonald's should think about upping their minimum wage to $15 and offer more career advancement opportunities to truly show their support for women.
McDonald's will not be the only brand to make a statement in honor of International Women's Day, there are other brands who have their own ways of honoring the holiday.