Unlike other Trump aides, Parscale has tried to stay out of the limelight. Parscale knows this, and his tuning fork is always pitched to the precise register Trump wants to hear.
On Monday night, a new voice joined the furious debate over the extent to which Facebook is culpable for President Donald Trump.
Working with Kushner, Parscale and Katie Walsh, then the chief of staff of the Republican National Committee, served as de-facto campaign managers, overseeing almost all aspects of campaign.
The Trump campaign's extensive use of Facebook has raised red flags for some, given that Russian Federation spent at least $100,000 on targeted Facebook ads in an effort to swing the election in favor of Trump.
It has been just over a year since Trump first entered the White House, and there's almost a thousand days until the 2020 election.More news: 'Bachelor' contestant Krystal Nielson shocks with profane digs in unseen footage
More news: Calif. Democratic Party won't endorse Dianne Feinstein
More news: Ronda Rousey put Triple H through a table at WWE Elimination Chamber
The man described as President Donald Trump's "secret weapon" in the 2016 race for the White House will step out from behind the curtain for the 2020 campaign. He previously worked for the Trump Organization.
That's because Parscale is intimately tied to a company called Cambridge Analytica, a shady data analytics firm that has become a major focus of both the House Intelligence Committee's investigation into Russian meddling in the election and special counsel Robert Mueller's probe.
Parscale, behind the scenes, grew into much more - directing campaign spending on television ads as well as digital, building a small dollar donor operation, and having a significant influence on the overall campaign working closely with then-Republican National Committee chief of staff Katie Walsh and the RNC get out the vote operation. Kushner also hired Parscale to develop the campaign's online microtargeting strategy. He later explained the success of the campaign in an interview with CBS' 60 Minutes.
"Brad is an wonderful talent and was pivotal to our success in 2016", Eric Trump praised.
"I understood very early that Facebook was how Trump was going to win", Parscale said of the campaign's use of social media during the 2016 presidential campaign. As a campaign official who worked with Parscale put it to me, "He's a trusted family choice, has their interests at heart and brought the different factions together". If the Trump campaign's organic reach was dramatically higher than Clinton's, it stands to reason that it would be more willing to pay a higher rate upfront.