Finally, Google announced that on March 13, the monthly price of the base YouTube TV service will be going up to $40 per month. Current customers and new members or sign up before March 13th will be retained at the previous $35 a month.
Under the deals, YouTube TV subscribers will now have access to March Madness NCAA basketball games, nationally televised NBA games and Anderson Cooper 360.
It's also moved to new markets, bringing its coverage to the top 100 U.S. TV markets (and reaching more than 85% of TV households).More news: Gmail Go is the latest member of Google's Go app family
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YouTube announced several improvements to its YouTube TV skinny bundle, the biggest being the addition of Turner channels. It competes in a crowded field that is only getting more so, with Dish's Sling TV, DirecTV Now, Hulu with live TV, Philo and FuboTV among the competition. In addition to the new channels, YouTube TV will also be debuting in six new markets: Lexington, Kentucky; Dayton, Ohio; Honolulu, Hawaii; Richmond, Virginia; Mobile, Alabama; and Syracuse, New York.
YouTube TV is billed as a cable-free live TV offering that is "built from the ground up for the 21st century". Existing customers will still be able to play $35 even after the price hike goes into effect.
"For sports lovers in particular, we've got you covered, " YouTube said in a blog post.
At launch YouTube TV offered nearly 50 channels in five markets; with the new additions, YouTube TV will have nearly 60 channels, and be in 100 markets. Still, no one likes paying extra for stuff, so we'll have to see if consumers respond well to the price hike.