Google may not be entirely new to the smartphone scene, but it's still a minor player when it comes to sales.
IDC research director Francisco Jeronimo recently revealed on Twitter that Google doubled its shipment of Pixel devices to 3.9 million units in 2017. The Pixel 2 and Pixel 2 XL launched past year to no shortage of enthusiasm from Android fans, replacing handsets that had been equally lauded by vocal users.
Google debuted the Pixel, the search giant's first branded phone, in October 2016, and unveiled the second generation of the device exactly one year later.More news: Wind alters Shiffrin's race lineup
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In comparison, the Galaxy S8 and S8 Plus sold 20 million devices in around four months previous year. Google launched the Pixel 2 in October a year ago. Of course with a wider customer base you'll sell more phones.
On one hand, selling basically every Pixel phone you make is a good thing, but Google probably would have sold a lot more if it had met the demand. Get 15% OFF your Google Pixel 2 case or Google Pixel ...
We're using Apple as an example not just because the two companies are frequent rivals, but also because Apple offers the closest product lineup to Google, with only a handful of high-end models. There is a partnership this year with Verizon and more visible marketing, but it seems this hasn't translated into massive sales.
Pixel smartphone sales are certainly heading in the right direction, validating the company's recent push into making Google hardware.