Last year, Twitter chief executive Jack Dorsey spoke of the company's ambition to bulk up its adtech capabilities. While talking about Performance of the Stock, Twitter, Inc. now has a Weekly performance of 4.26%, monthly performance percentage is 9.43 percent, Quarterly performance is 38.78 percent, 6 months performance shows a percent value of 66.63% and Yearly Performance is 47.37 percent.
This is a strong improvement year-on-year.
"Overall, the results represented ongoing progress, which was consistent with our longer-term expectations for Twitter as a durable, if niche-y (but highly differentiated), platform for digital advertising, which should eventually be able to approach industry-level growth rates", Pivotal Research analyst Brian Wieser said in a note to investors. Their projections for the Next Quarter growth is 28.6 percent. That marked the company's first-ever profitable quarter. It had 68 million users in the country in the fourth quarter, down from 69 million in the prior quarter. The company went public in 2013, and the announcement on Tuesday drove Twitter's stock price up more than seven dollars. Twitter has a 1-year low of $14.12 and a 1-year high of $27.33. The team will also explore new channels of demand, such as online video, and introducing new ways to buy ads on Twitter, including alpha testing of programmatic buying.
Pointing to such numbers, Cakmak questioned whether Twitter's rebound is sustainable and reiterated his neutral rating on the company's shares. Twitter has become the defacto place for the world to react to news, politics, sport, TV, weather and more. "We are seeing this momentum carry over into Q1 with major tentpole events like the Golden Globes, Grammys, Super Bowl, Winter Games, and the Oscars".
"It shows that Twitter has staying power", Grygiel said. It did slightly miss on monthly active users or MAU.More news: SpaceX launches world's most powerful rocket
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However, Twitter continues to face significant challenges in that turnaround story.
While Twitter's United States revenue dropped 8% year-on-year to $406m, this was offset by strong worldwide revenue growth of 17% thanks to a strong performance in EMEA and Asia-Pacific.
The flat monthly user base was due in part to Twitter working to improve its "information quality", or helping users "detect malicious manipulation" of content, Dorsey told analysts. While engagement seems to have gone up on the platform, it hasn't translated into user additions. The introduction of 280-character tweet and the launch of "threads" last quarter has generated positive feedback and offered marketers a larger creative canvas when developing their message. Periscope broadcasts can also be viewed through Twitter and on desktop or mobile Web browser.
In short, the team made it easier for advertisers to spend money. And this boost in engagement has been met with an increase in advertising dollars. Finally, Berkshire Asset Management LLC PA purchased a new stake in shares of Twitter during the third quarter worth about $184,000.