According to a report, certain people related to the matter have said that Google has plans to open physical stores in India which will have an "experience centre" format. As an example, he pointed out that the pop-up store in his mall included a dark room so that consumers could see for themselves how well the Pixel 2 camera takes pictures in locations with low-lights. Another source revealed that Google had already roped in a senior Apple executive as part of its plan. India is now the world's second largest wireless market with 1.2 billion mobile subscribers and Google will want to tap into that market share. "They are considering it", said another person, who said the company might roll out stores in the latter part of 2018. In 2013, Google had in partnership with BK Modipromoted Spice Group rolled out AndroidLand outlets to sell Android smartphones from brands such as Samsung, Sony, HTC, Lenovo, Xolo, Micromax and Karbonn, alongside Spice, which also sells its own branded smartphones.
Google might also set up shop in the country to sell their other devices, such as the Google Home smart speakers, Chromecast streaming devices, View virtual reality (VR) headsets, and their Pixel laptops.
The first-gen Pixel flew under the radar in India thanks to an underwhelming marketing campaign by Google, and the company vowed to fix things with its successor. More malls are perhaps receiving enquiries for setting up of stores by Google. That's the same strategy Xiaomi followed earlier this year, and the brand is now seeing over 25% of sales from the offline market.More news: Manchester City close to landing Southampton's Van Dijk
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Post the experiment, two malls in India have confirmed to receive requests for space so Google can set up it stores.
Thus, Google physical stores would help the search giant increase the visibility of its Pixel smartphones and give potential customers a hands-on experience with its device. It hasn't been selling all that well in India mainly due to the strong presence of Apple, Samsung as well as Chinese players Xiaomi, OnePlus, Oppo and Vivo, all of which sell online as well as offline.
It's still unclear whether Google will own and operate the stores itself, or whether it'll go the franchise route instead.