For quite a while now, YouTube has run into issues with child-exploitation material being uploaded that depict children in abusive situations and are a scheme to gain millions of views.
"Little girl, you are a wonder". The platform would play ads for Mars, Cadbury, Deutsche Bank, eBay, Amazon, BT, and Adidas, among others.
Around that time, Google pledged to more closely monitor advertisements that appear alongside YouTube videos, and give brands more control over where their ads appear. We'll call it "Adpocalypse II". " In addition, the company told Vice News that they've closed over 270 accounts and pulled 150,000 videos". A representative said that the company has also removed over 50,000 channels "masquerading as family-friendly content". There's a particular feature found in YouTube Go that you can't get in the regular YouTube app - sharing downloaded videos with friends over Bluetooth, eliminating the data load altogether (aside from the downloading part, of course).
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This year hasn't been the smoothest for Google-owned YouTube.
"HP has strict brand safety protocols in place across all online advertising, including YouTube and this appears to be the result of a content misclassification by Google", a rep for the tech company said. HP suspended all advertising worldwide on YouTube after learning that one of its ads was placed "in a awful and inappropriate context".
Since June, Google has removed ads from three million videos that violated updated rules for advertisements in videos that contain family entertainment characters that engage in "violent, offensive or otherwise inappropriate behavior", even if its done for humor or satire.
Speaking on the most recent controversy, Bob Liodice, CEO of the Association of National Advertisers, condemned the video platform. "YouTube Go was designed and built from the ground up with insights from India, in order to bring the power of video to mobile users in a way that is more conscious of their data and connectivity, while still being locally relevant and social".