Photo Barbie, one of Mattel's biggest properties, would move under the Hasbro banner if Hasbro succeeds in acquiring its rival.
Monopoly maker Hasbro recently made an offer for Mattel, the Wall Street Journal reported, citing sources. Shares of Mattel have dropped by 47% during the year, valuing the business at just over $4.8 billion and making it a target for a takeover. It blamed some of the decline on the recent bankruptcy filing of retailer Toys R Us Inc. Mattel's stock has fallen 52 percent over the past year, and its market value is now about $5 billion. Mattel in late October announced the suspension of its dividend. Mattel stock fell on that day to its lowest since 2009. It was unclear whether Hasbro had offered any terms for a deal or whether any further discussions had taken place, said the people, who insisted on anonymity because the talks were private.More news: Government's holdup of AT&T's acquisition of Time Warner worries some
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A similar rumor that Hasbro and Mattel were holding merger talks appeared in media reports in early 2016, and such speculation repeatedly has surfaced and then faded in the two decades since Hasbro resisted a formal $5.2-billion purchase bid from Mattel.
If completed that deal would have given Hasbro a much needed direct line to Hollywood with more television shows and movies tied to toy brands.