For instance, if your friend sends you a Snap from a restaurant, you can swipe up to see a Context Card that houses its location, user reviews, and contact information. All these capabilities are provided by partners including Foursquare, Michelin, Opentable, Lyft, and Uber. The additional Context Cards may include: reviews from critics and customers; directions to the venue as well as hours of operation and phone numbers; rides from ride-sharing services; reservations at restaurants; websites for more information; and other Snaps from around the area.
For launch, context cards will be available in the U.S., U.K., Canada, Australia, and New Zealand on both Android and iOS.
Now Snapchat wants to share more info about that location - like how far away it is, or what kind of food served there - with other users on the app.
If a Snap says "more" that means there is more information available and to find out more swipe up on the Snap.More news: Prince Harry Teams Up With Ministry Of Defence To Promote Mental Health
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The new feature is aimed at increasing the time a user spends on the app by providing contextual location-based search, potentially helping the company to get more advertising dollars. For a peek at how Context Cards work, check out the video below.
But if anyone watching those snaps was interested in visiting those places, they'd likely have to tap a separate app, such as Google or Yelp, for more information.
'Billions of Snaps created each day on Snapchat power products like stories, search, snap map and now, context cards. That will let users access related posts submitted to Our Story (if they're tagged at or near the location) as well as imagery from partners.