Bradley had in late June said that she was "minded" to take the approach of an extended analysis on competition grounds after reviewing a report from United Kingdom media regulator Ofcom, which had analyzed the deal's effects on competition, or media plurality, and commitments to editorial standards.
Currently, his 21st Century Fox owns 39 percent of the company - but it wants way more.
"Following the additional 30 substantive representations, Ofcom said that ".while we consider there are non-fanciful concerns, we do not consider that these are such as may justify a reference in relation to the broadcast standards public interest consideration". Sky said it would continue to engage with the process as she makes her final decision. "On the evidence before me, I am not able to conclude that this raises non-fanciful concerns. These are matters the CMA may wish to consider".
Bradley's decision remains "minded to" because she must allow the parties to make representations on the proposed decision.
Bradley said earlier she has been assessing thousands of responses following a consultation into the controversial bid by Rupert Murdoch to takeover the United Kingdom pay-television broadcaster.
Bradley said she had changed her mind on a broadcasting standards referral after seeking further advice from communications regulator Ofcom following new evidence.More news: Arsenal agree deal in principle to sign top 21-year-old attacker
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On corporate governance failures, Ofcom felt concerns were "non-fanciful" in respect of the broadcasting standards ground but felt these concerns do not warrant a reference but Bradley felt it would be appropriate for these concerns to be considered further by the CMA. "However, it is clear to me that Parliament intended the scrutiny of whether an acquiring party has a "genuine commitment" to attaining broadcasting standards objectives to happen before a merger takes place".
The CMA is set to appoint a panel of experienced competition lawyers and industry grandees who would give their recommendation to Ms Bradley.
Key to the decision was a perceived lack of procedures for broadcast compliance in the United Kingdom for Fox News, 21st century Fox's controversial and highly partisan news channel.
On 29 August in what was seen my many observers as a tactic to ease the bid, Fox News was pulled from Sky's United Kingdom grid.
Sky shares were off 2 per cent at 933.5 pence at 2.13pm in London, their lowest since the deal was announced in December 2016.
Fox CEO James Murdoch and co-chairman Lachlan Murdoch have said that delays in approving the deal would suggest that the United Kingdom is not as "open for business" as it claims to be. The European Union and other countries already approved the deal.
Bradley was under high pressure to carry out further investigation. They say Murdoch does not meet the requirement that United Kingdom media owners be "fit and proper" people.