It would be weird indeed if Apple left the provision of 4K material to Netflix, so we also anticipate the arrival of 4K movies and TV shows at the iTunes Store. As an added bonus, any HD content that was previously purchased by the customer will get an automatic upgrade to the 4K HDR version at no extra cost. Twice as fast as the Apple TV 4, graphics are four times faster. Why anyone would invest in more Apple TV storage, I don't know, and Apple has never properly explained why that's even an option. Pre-orders begin on September 15 and shipments start on September 22.
Another big announcement is the arrival of Live Sports and Live News to Apple TV. I think the Apple TV 4K will still be the best of the lot, but it's not worth almost double the asking price of the others. Users will also get a revamped Siri Remote in the package.
Years after being beat to the punch by Amazon, Google, Roku, and literally every other company that makes a streaming TV box, Apple is finally releasing the Apple TV 4K. Netflix offers a huge range of 4k HDR content, but you will need the more expensive Netflix plan to take advantage of this.
The Apple TV makes up just one part of Apple's ever-widening TV and movie strategy. Apple will also continue to sell the 32GB 4th generation Apple TV for $149.
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It's also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices.
Apple has also configured the UI for the new Apple TV device to deliver 4K-quality images. However, the product is a key accessory to the iPhone and the centerpiece of Apple's emerging video content strategy and Services business. Apple's spokesperson also said that 4K content will be available from third parties, including Amazon. The company has shown interest in getting into original content with shows like "Carpool Karaoke" and "Planet of the Apps" and is reported to be opening up its vault to furnish $1 billion towards more original programming over the next year.
"Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation)", Apple noted.
This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.