And while Apple hasn't made any confirmations yet, we've learned a few things about the newest device that could impact that excitement level. Moving that, or creating an extra step to get to it, would be a big change.
Instead, you'll use gestures to control the device and replace the multiple functions of the physical home button found on the other iPhones.
Like before, pressing the home button would also open multitasking interface.
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Apple's iPhone 8 is expected to be the first iPhone not to feature a home button. Shrinking sales, while not hurting Apple due to its massive cash coffers, revealed that the company may have lost the sense of innovation that was its foundation during the years with Steve Jobs at the helm. Let's hope Apple doesn't pull this again with its new phone.
As has been reported before, the images viewed by Bloomberg show that the iPhone 8 will have thin bezels and a larger screen than the iPhone 7. The new display's OLED technology will showcase darker blacks and more vibrant colours compared to the current iPhone's backlit Retina LCD.
Unique to the iPhone 8 is that it will have a shelf along the top where the front camera, sensors, earpiece, and antenna will be housed, according to today's report.
The New York Times is reporting that the latest iPhone will start at a price of $999 (£780). And the device's announcement will most likely be paired with the announcement of updated iPhone 7 and 7 Plus models, traditionally branded as "S" devices to indicate the hardware revision.
Shares in the tech giant reached a record intraday high of US$162.96 yesterday and have risen to US$163.31 in United States pre-market trading following reports that it plans to unveil its next iPhone on 12 September.