In fact, industry estimates have Mayweather vs. McGregor cracking the top ten at this week's box office, as Fathom Events' broadcast of the fight in movie theaters made an estimated $2.4 million from 481 screens.
For many, the weekend's top entertainment option was Saturday night's Floyd Mayweather-Conor McGregor match.
Coming in at the top of the list was Samuel L. Jackson-Ryan Reynolds comedy The Hitman's Bodyguard, which earned $10 million during its second weekend. Holding onto second place this week is "Annabelle: Creation", bringing in an estimated $7 million in its third week out.
You have to go down to spot number three to find a new release: The Weinstein Company's long-delayed animated offering Leap, which opened to $5 million on 2,575 screens for a paltry $1,948 per-theatre average. The six major studios have released only two new wide-release films this August: Sony's poorly received Stephen King adaptation "The Dark Tower" and Warner Bros.'s successful horror spinoff sequel "Annabelle: Creation".
Distrib Films, meanwhile, earned $582,300 on 386 screens for their post-converted 3D re-release of Terminator 2: Judgment Day. "Leap!" brought in an estimated $5 million in its box-office debut. "Make no mistake about it, there was little foot traffic in theaters this weekend, but the story line will change in two weeks when "It" opens".More news: Sri Lanka vs India: Hosts win toss, elect to bat
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There have been lulls around this time in recent years. This year, the summer movie season is definitely going out like a lamb, with last weekend's victor The Hitman's Bodyguard beating out three new movies and a heavily-promoted fight screening in select theaters across the country, to take the top spot with just $10 million.
Variety suggested that Hurricane Harvey, which ravaged the Texas Gulf Coast this weekend, had some effect, but USA Today said it had minimal impact on nationwide movie grosses. This time past year, the horror film "Don't Breathe" got some traction and opened to a solid $26.4 million. The Jeremy Renner-led film expanded to 2,095 theaters and earned $4.1 million in its fourth weekend.
One of the few bright spots on the weekend was the expansion of the Weinstein Co.'s "Wind River", Taylor Sheridan's thriller set on an Indian Reservation in Wyoming.
Steven Soderbergh's heist comedy "Logan Lucky" also held well in its second week, taking in $4.4 million.
However, that figure could drop down to somewhere in the $9 million range when final figures are released.