Hulu is trying to compete with Netflix. They're now in position to follow the Amazon and Netflix formulas of a few years ago, only with a lot more money at their disposal. Facebook is going after Amazon Prime. As per a report by The Wall Street Journal, Apple has earmarked $1 billion for developing, acquiring and producing original TV content. Apple could launch up to ten new shows, with Apple SVP Eddy Cue said to have ambitions to offer shows that rival Game of Thrones.
But that era lacked a cohesive strategy, with various Apple execs involved in shows on a case-by-case basis, according to insiders. The previous co-presidents of Sony Pictures Television were hired this past June to take over all TV programming for Apple.
Leakers state Apple has already been talks over potential actors for its shows as well as possible shows to acquire. Apple also hopes that having buzzy original titles could bolster flagging movie rentals and other purchasing activity on iTunes. Comedies, on the hand, are comparatively cheaper, costing around $2 million per episode, while a drama can cost about $5 million per episode, notes The Verge.
The enormous success of House of Cards and Orange is the New Black helped build Netflix into what it is today, with more recent titles like Master of None and Stranger Things helping to bolster that triumph.
Apple Inc. will need at least one huge hit to emerge as a prominent player. On Apple's failure of making that big splash on the TV scene, a Business Insider report two months ago had pointed out that some of the Apple's top executives are not very fond of the company's decision to enter the TV landscape. Regular releases of new and exclusive high-end shows are seen as essential for attracting subscribers and retaining existing customers. The latest set-up box will be announced alongside the new iPhone and Apple Watch models.
Yet the move is beset with risk, as Apple will have to avoid losing its cut of subscriptions from services hosted on the app store, such as Netflix and HBO Go.More news: As NAFTA Renegotiation Begins, Democrats Hope Their Priorities Match Trump's
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