Though to date some key music industry execs have been willing to cut Facebook some slack - despite it being very late to the licensing party - because of the way videos pop up in each user's feed, meaning that [a] it feels much more like a marketing platform and [b] it doesn't really compete head-on with Spotify and Apple Music et al, because it's not so easy to go in and demand and organise specific tracks.
Facebook has plenty of expectations at launch.
Daniel Danker, Director of Product for the social media giant, introduced their new platform, Watch, through a news statement released on August 9.
Facebook introduced a platform Wednesday called Watch that will allow users to discover new shows that their friends are also viewing.
" Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work, " reads Facebook blog post.
Longer video content also gives companies "more of a runway for more advertising", he said.More news: President Gets Opioid Crisis Briefing Today
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Yet, Facebook Watch partners say video producers simply need to adapt to the delivery method. "Facebook is the opposite experience of TV - it's quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration".
According to Facebook, "Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community". Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
Live events that bring communities together.
Watchlist feature of the tab will help users to easily follow their favorite shows. The page will also inform the users about the show and what is it all about.
"In general, the model here feels very YouTube-like, with a subscription model, though Facebook's apps for TV platforms in recent months have signaled the broad structure and interface, with a combination of videos recommended or liked by friends, things you've saved, things that are popular on the platform, and so on", said Jan Dawson of Jackdaw Research.
Reuters reported in May that Facebook had signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows, both scripted and unscripted.
Should Youtube be bothered by this new move from Facebook?