This feed is meant to replace Google Now, and will display news and stories which are relevant for you, as they will be related to what you usually search for. The company confirmed its statement on bringing in "Google Feed" to the mobile version of its app "in the future", but is not sure "exactly how it will look".
Fielding criticisms that Google is cultivating an echo chamber and only giving people articles that substantiate their preexisting views, Thakur writes that the feed will provide information from "diverse perspectives". Gomes also said that Google Feed is about the interest of the person using his/her personal Google Feed and not about other people's interest.
While most of the new features are iterative, with some form of them available in the Google search apps already, the addition of the Google feed to the main desktop sites will mark one of the biggest changes to Google's approach to search. A new "Follow" button will also be appearing on a topic card when you search for it.
While the feed isn't a shift in business model for the web giant, it does signal a turning point in how the largest web giants are continuing to compete for users' attention. It will also be integrating its fact checking feature from Google News "when available".More news: California's Governor declared an emergency following wildfires on Tuesday
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Therefore, from now on, Google's feed will analyze your search history and dig up content of interest. No longer will you need to pick which cards you want to see inside the Google app. Google's machine learning algorithms will track what you search for to anticipate the things you'll want to know about. In order to give tough competition to the pioneers of social networking sites including "Facebook', Google is inching closer towards becoming one".
A company spokesman told Mashable that "sensitive topics" will not be included in the Feed.
We hope when introduced in India, Google App users find themselves indulging in a new addiction via the Google Feed. Google's design is not going to be changing any time soon.