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Walmart grant pays admission fees to Crystal Bridges

By: 28 July 2011 2 Comments

Press release below is courtesy of Crystal Bridges Museum of American Art.

Crystal Bridges Museum of American Art has received a $20 million grant from Walmart that will sponsor admission fees for all. Prior to receiving the grant, the Museum was considering adopting an admission fee of $10 per adult.

“One of the greatest challenges for museums today is finding ways to remove barriers to community participation, including admission charges,” said Don Bacigalupi, Crystal Bridges executive director. “Walmart has shown extraordinary vision and foresight in funding access to the museum, providing all that Crystal Bridges has to offer to all people at no cost. We know that this gift will allow the museum to become a daily resource in our community.”

Given over a period of five years, the Walmart gift is the first to be dedicated to the Museum’s newly created Next Generation Fund. The fund was created with the intent to remove the social, educational and economic barriers that often limit a community’s involvement with a cultural institution. Through private gifts, the fund will support programs and initiatives at Crystal Bridges that eliminate these barriers by providing and encouraging unhindered public access and subsidizing educational opportunities, while also promoting environmental sustainability.

“The arts should be an essential part of every child’s education,” First Lady of Arkansas, Ginger Beebe said. “When Crystal Bridges opens on 11-11-11, it will be an incredible resource, and now it will be free to all who visit. The outstanding art found there will encourage young people by expanding their creativity, giving them an invaluable outlet for self-expression, and helping to develop greater artistic literacy.”

About: Jamie Smith:
Experienced reporter who is now an entrepreneur. Jamie's Notebook offers writing services including press releases, corporate blogging and feature writing.

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