Lum and Abner coming to First Arkansas News — maybe
Anyone who’s a regular visitor to First Arkansas News knows that we’ve dedicated a fair amount of space to old time radio (OTR).
We post a new OTR episode every week in our Weekend OTR series and one of the first major articles we published was one about Lum and Abner — a comedy duo that was prominent on radio stations around the country from 1931 to 1955, made a few movies and was so popular that a whole town changed its name to more closely associate itself with the program (go here for a detailed history of the series). The show was developed by a couple of Arkansas boys — Chester “Chet” Lauck and Norris “Tuffy” Goff.
A few weeks ago, Donnie Pitchford — president of the National Lum and Abner Society — approached First Arkansas News with the idea of creating an original comic strip featuring the characters. Pitchford worked up some character models and we approached Chet Lauck Jr. and Scott Lauck — the son and grandson of the “Lum” half of the comedy team — with the idea of a comic strip.
The Laucks generously gave First Arkansas News and Pitchford permission to pursue the possibility of putting together a Lum and Abner comic strip and finding sponsors for it. And that, folks, is where we’re we find ourselves at this point in time — we’ve got a good concept, some great artwork and enough story lines to run one strip per week for years if we so choose. Want to see for yourself? Go here to take a look at a sample strip to get an idea of the artwork, the treatment of characters and the scope of the project.
Our goal is to maintain a separate section for Lum and Abner strips on the main navigation menu at the top of the site.Everything is ready to go and we’re ready to start the series.
Well, we’re almost ready. Here’s the thing — obtaining the license that gives us the rights to create and publish a comic strip featuring Lum and Abner requires money. If the series doesn’t generate revenue, we’ll not be able to maintain it. Simple as that.
To that end, we need sponsors and we believe the companies and individuals who choose to sponsor the series will benefit greatly. The fact of the matter is there are a lot of Lum and Abner fans out there and we’re confident they’ll stop in to read the strip. Sponsors will buy the right to put a banner ad near the strips and catch the interest of those OTR fans who make it a point to read the series. In short, sponsors will be able to reach audiences by supporting a project that is as unique as the day is long. Want to get ahead of the competition? Consider the value of getting on board with a one-of-a-kind project that has the potential to grow and attract a lot of attention.
Interested? Get in touch with Jim Russell, our intrepid advertising rep, by sending an email to email@example.com.
Benton resident. Rogue journalist. Recovering attorney. Email = Ethan@FirstArkansasNews.net.