Arkansas Author: Carrie Perrien Smith
Occupation: President of her own company, Soar with Eagles, which offers training, book publishing, event design, and consulting services as well as a professional speaker bureau.
Title of Book: Currency: Striking Networking Gold in a Relationship
Publisher: Soar with Eagles
Professionals who want more clients, bigger paydays and sweeter success
We live in a relationship economy. Who you know is every bit as important as what you know. In Currency…, Carrie Perrien Smith shares the secret to garnering the respect you deserve. It’s nice to have friends, but it’s priceless to have fans who rave about you to others. These are the people who can connect you to mentors, clients, and next steps in your career. Currency: Striking Networking Gold in a Relationship Economy provides tools that will enable you to:
- Build a solid business referral network using shameless self-promotion;
- Use word power to position yourself as someone who is influential, engaging, and in high demand;
- Deliver an unforgettable customer experience that will boost your bottom line; and
- Build a lasting brand that grows in value and leaves a legacy.
This isn’t just another book on networking-it’s a gold mine. Use the ideas in this book, and you’ll benefit by spending less money on marketing and less time learning the needs and interests of new customers. That equates to more profit, more energy to invest in your company, and more quality time in your personal and professional life to spend doing things that really matter.
Tell us about the process you went through to write this book including research, time, etc.:
I’ve written short articles related to the topics I speak on—networking, communication, customer relations and branding—since 2003. I had used some of them in an earlier book called Networking Zone.
The content from Networking Zone became the base content for the book and then I added the other articles and new content ideas. Once I had everything in the correct order, I filled in with stories, research, and examples.
I use mindmapping for my business strategy work with clients and it makes an excellent tool when writing a book. It allows me to organize the bits and pieces of content and ideas that I have lying around in the form of blog comments, e-zine articles, and scribbled notes on little pieces of paper. Once I finish my mindmap, I prioritize the content, and type up the major headings and subheadings in a Microsoft Word document and then add any content I have. That gives me a lot of freedom to sit down and write about whatever I feel like writing on at the moment.
While I wrote most of it over five years, I spent three weeks pulling together content and organizing it and filling in with research and stories. I got busy on some client projects and put it on a shelf for what I thought would be three or four weeks. I looked up one day and realized it had been on a shelf for five months. I decided that it was time and I got busy.
In finishing the book over the next three months, I realized that I needed to write some new content on branding because I had learned that was crucial to the networking process and before I knew it, I had written 100 pages on it. Once I got the content finished, it took another month to title it, edit the content, write the marketing copy for the back cover and website, design the cover, and lay out the book. Because I’m a publisher, I was able to handle all that in house.
Marketing strategy was always in the back of my mind. Believe it or not, writing the book is the easy part. Selling it is the hard part. Once I sent the book to printer, I created my website and created some business cards exclusively for the book.
What was the inspiration to write this book?
Currency was the product of five years of my research and content development for my speeches and training programs. It has a greater purpose as well. My company provides a suite of creative services for speakers, trainers, and consultants and the bulk of our work involves publishing books for speakers. Because I’m a speaker, I know how a book fits into a speaker’s business model and branding strategy in a way other publishers don’t.
Writing Currency allowed me to have my own laboratory to learn how to help my authors. It made me more empathetic to their challenges and gave me a chance to create solutions to the problems authors face. I always noticed authors seemed a bit flaky and after going through the process, I learned why. The amount of focus you have to maintain to follow the process through to completion seriously alters your ability to perform normal tasks. Fortunately, everything returns to normal when the book finally goes to print.
So Currency isn’t just a product I sell or a branding piece that showcases my expertise, it’s a portfolio sample for authors who are interested in writing their own book.
What was your goal in writing this book and what do you hope readers gain from it?
My primary goal in writing the book was to help professionals create lifelong business relationships. There is so much business left to do in the customer base people already have. They spend their time prospecting and marketing to potential clients and neglect their current clients who may have other unmet needs. All it takes is checking in with them regularly and leading some meaningful conversation. The techniques I share in the book help people build a solid business referral network, position themselves as an influential and engaging person, deliver an unforgettable customer experience that creates fans, and build a lasting brand that leaves a legacy. These ideas work in a person’s personal life as well.
My secondary goal was to use the book as a revenue stream. As a newer speaker, I don’t speak for a big fee so a book like this provides income as well as showcasing my expertise.
As a publisher, another secondary goal is to create a great portfolio sample that I can give potential authors that is customized to the unique needs of a speaker, trainer, or consultant.
Where is the book available to purchase?
Any other thoughts or information you want to share?
Soar with Eagles is an independent publisher that serves the unique needs of speakers, trainers, and consultants. We provide services that range from concept through printing and distribution. Services include ghostwriting, illustration, editing, design, layout, marketing strategy development, and printing. Our business model is designed to put more money on a speaker’s bottom line in back-of-room sales—where a speaker sells most of their books. Our work is very customized and we do fewer than 10 books a year.
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