‘First Arkansas News’ needs an ad rep
Things have been going well here at First Arkansas News since the site launched back in April.
We’ve got some great reporters submitting articles and now average around 3,500 unique hits per week. Furthermore, there are more than a few regulars who stop in to read articles regularly and the growth in the number of people subscribing to the site through email and the RSS feed has been impressive when one considers the site is less than a year old.
The only area that has been disappointing has to do with ads. Frankly, we haven’t generated much in the way of ad revenue. While the reporters here are volunteers, it would be nice to pay them some money from time to time and we’ve not been able to do that.
A lot of it has to do with me, site owner Ethan C. Nobles. I couldn’t sell ice cubes in hell, frankly, and I know that. My ad pitch, in fact, is rather like this:
“Hey, uh, you wanna, like, buy an ad?”
Yeah, how’s that for technique? It seems that we’ve got some healthy traffic that could benefit a lot of advertisers. A gifted person is needed to sell what we’ve got to offer here, so First Arkansas News needs an ad representative. Of course, there is no anyone selling ads for the site could make a full-time living of it, but there’s got to be a gifted ad rep out there who could use a second income, right?
So, here’s the deal. The gifted ad rep who agrees to sell ads for the site will work on straight commission and (here’s the kicker) get 35 percent of the revenue he or she brings into the site. Think about it. Our goal is a modest $4,000 a month for now, which means the ad rep who can get that income will wind up with an extra $1,400 a month. In this economy, an extra $16,800 a year is nothing to sneeze at.
Want some more encouragement? I know of another established site that’s having the same revenue problem and the ad rep who signs with First Arkansas News may be able to pick up that site, too.
Benton resident. Rogue journalist. Recovering attorney. Email = Ethan@FirstArkansasNews.net.