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AwesomenessReminders — growth through daily affirmations

By: 1 September 2010 2 Comments

Zack Burt, a 22-year-old Internet entrepreneur from New York City, had an idea a couple of weeks ago — a business that reminds people of how awesome they are just might find an audience.

So far he’s been right. has been keeping Burt busy for a couple of weeks now. The company has attracted 576 paying customers who find Burt’s business plan mighty appealing.

What’s AwesomnessReminders? Simply put, the company will call people daily and remind them of how awesome they are. Don’t worry — Burt’s flexible and will remind you of how great, wonderful, etc. you are if that’s what you’d prefer.

Actually, Burt said people who subscribe to the service typically buy the daily reminders as a gift. Perhaps they’ve got bosses, friends, spouses or other people in need of a daily dose of positive reinforcement.

“It’s sort of like a nice gesture,” Burt said. “It’s a real human being calling. … It’s more personal than a card. It’s a real human-to-human connection.”

And, no, this isn’t a joke — Burt started out as the company’s sole employee but the almost immediate popularity of the site has forced him to bring in his room mate and a couple of employees. What started out as a fun notion, then, has become a serious business almost overnight.

“It’s kind of a joke, but it’s also serious,” Burt said. “I just think it’s a breath of fresh air. It’s fun and positive.”

Burt has been developing Internet sites for the past 13 years. Some of his sites include his blog at, a Twitter marketing site called and — a site that allows visitors to “chat with an anonymous stranger who won’t judge you.”

Burt has reported varying degrees of success with those sites, but wasn’t completely prepared for the immediate popularity of AwesomnessReminders.

“It was totally unexpected,” he said. “I was not expecting this kind of phenomenon to happen. It’s kind of mind blowing.”

Totally awesome!

About: Ethan C. Nobles:
Benton resident. Rogue journalist. Recovering attorney. Email =


  • Mona Brumbelow said:

    Good article. I talked with my son, Aaron, and encourgaged him to send you a friend request. Hope he does so.

  • Gerald said:

    I think this AwesomenessReminders is an interesting concept though I’m not sure how much money I’d be willing to spend on this. If you look at their site now its 40 dollars, which is way too much. But I saw this SmileCalls after doing some research and it looks like a much more reasonable price at the moment. ($19.95) How many people really need this kind of affirmation? I have my wife calling me awesome every night. :)

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