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Twihards, Vampires and Werewolves: Total Eclipse of the Box Office

By: 29 June 2010 One Comment

The freaks come out at night, they say, and the Twilight freaks known as Twihards – fans of Stephenie Meyer’s vampire/werewolf series – will be out in force at midnight for the Eclipse movie premiere.

The Malco theaters in Fayetteville and Rogers, along with AMC and Carmike cinemas across the state, are having Eclipse premieres at midnight.

Tickets were selling well at the AMC Fiesta Square cinema along North College Avenue in Fayetteville, Ark., though employees and management said corporate policies prohibited them from talking to the media.

One AMC Fiesta Square employee, who asked that his name not be used, said the midnight showing of Eclipse sold out on one screen. His theater got permission to open another screen and would start selling tickets to the midnight Eclipse showing at 7:30 p.m. for that second screen.

The AMC is holding a triple feature, allowing newbies or fans to see Twilight, New Moon and Eclipse for one price.

The Malco theater along Mall Avenue in Fayetteville has one ticket price of $18.50 for adults for a Twilight triple feature. It starts at 7:15 p.m. today with Twilight,followed by New Moonthen Eclipse at midnight. That’s one ticket price, for all three movies, in the same theater.

Other theaters, including a Malco in Rogers, also are having triple features. However, the Rogers Malco has Twilight and New Moon in one theater, then patrons must leave their seats and get in line to be seated in a separate theater for Eclipse.

The Nielsen Co., a consumer research company, on Dec. 11 issued its top ten lists for 2009. The second Twilight saga movie, New Moon, placed sixth in the Top Ten Box Office list. Summit Entertainment’s New Moon collected $255.36 million in U.S. box office sales as of Nov. 30, 2009.

New Moon made more than Twilight, so it follows that Eclipse could surpass $275 million or even $300 million in domestic box office. That does not include sales of merchandise, DVDs, DVD rentals, pay-per-view revenue or foreign box office.

It’s not just teenage girls who are all a-flutter about Jacob, the teen werewolf with huge biceps and ripped abs; Edward, the palefaced vampire who won’t touch Bella too much, for fear he might hurt her with his immortal superstrength; and Bella, the teenaged girl caught in a fantasy love triangle between Jacob and Edward.

LaDonna Meredith of Rogers is a working mom with middle-school aged children who resisted reading or entering the land of Twilight until someone gave her the book as a Christmas present.

She was eternally hooked and will be in line for the midnight showing of Eclipse.

“I’d like to say it is because I am an addict,” Meredith said. “I have read all the books and seen all the movies.”
She was not drawn in so much by the supernatural beings, but by the very human love story of Edward and Bella.

“That story really sucks me in,” Meredith said.

Elizabeth Salazar, 13, of Rogers said she also wants to see Eclipse because she is as enamored with the books as Edward and Jacob are with Bella Swan.

“It is an amazing series and it is the love Edward has for Bella. It’s the best love story since ‘Titanic’ but it still has some action in it,” Salazar said.

Some of the best scenes in Eclipse the book come from the  Cullen backstories, including that of Rosalie Cullen.

Rosalie was wealthy, pretty and engaged as a human, until one night, her fiancee’s friends rape her under a streetlight. She is rescued and turned into a vampire, so we know why she tends to be sullen, guarded, violently protective and not willing to open up to strangers.

The action also comes from Bella keeping secrets sometimes, thinking she can protect the ones she loves and solve problems on her own.

That leads parents like Meredith to use the Twlight series as a starting point to discuss dating, domestic violence and staying safe in relationships.

“There are some times that Bella is keeping secrets from Charlie (her human father) and that could result in her being hurt,” Meredith said.

She has talked to her 10-year-old daughter and 11-year-old son about such issues, and how the romance in a book is different from how things work in relationships in real life.

For more on author Stephenie Meyer and her Twilight series:
The Second Short Life of Bree Tanner
Summer Movies: Iron Man, Sex and Vampires

About: Lana F. Flowers:
Lana F. Flowers is a gifted Arkansas reporter who can handle news about Walmart and retail, movie and book reviews, human interest stories, features and anything else you'd care to mention. She lives in Rogers, Ark., with her husband Jesse, daughter Layla, cats Lottie Boots and Emmy, and dog Fuzzy. Send an email --

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